Nike is a multi-billion dollar corporation that can pretty much afford anything they want. When it comes to March Madness, however, it seems like they may have cut a few corners with their latest advertising campaign.
One photo of Michael Kidd Gilcrhist, who is a Nike athlete, was used across the board on all of the company’s Tournament campaigns. Looks like those pesky ‘Cats found a way to sneak into the Tourney after all.
Nike uses a picture of Michael Kidd-Gilchrist in an ad congratulating MTSU on making NCAA. Tonight is just harsh: kentuckysportsradio.com/?p=129722
— Matt Jones (@KySportsRadio) March 18, 2013
— Will Jaggers (@WillJAG50) March 18, 2013
— Jay Lee (@jay_lee32) March 18, 2013
Here’s a look at the original photo (via Twitter):
And here’s a compilation of the Nike ads (via @steakNstiffarms):
What do you think about this move, Gamedayr Nation? Should Nike have tried harder to find athletes from each team, or is this simply fans looking to far into a campaign?