Nike gets called out for using Micheal Kidd Gilchrist in March Madness ads

Photo courtesy of Twitter (@steakNstiffarms).

Nike is a multi-billion dollar corporation that can pretty much afford anything they want. When it comes to March Madness, however, it seems like they may have cut a few corners with their latest advertising campaign.

One photo of Michael Kidd Gilcrhist, who is a Nike athlete, was used across the board on all of the company’s Tournament campaigns. Looks like those pesky ‘Cats found a way to sneak into the Tourney after all.

Nike uses a picture of Michael Kidd-Gilchrist in an ad congratulating MTSU on making NCAA. Tonight is just harsh: kentuckysportsradio.com/?p=129722

— Matt Jones (@KySportsRadio) March 18, 2013

Pretty sure Michael Kidd Gilchrist played for UK not any of these teams #Disrespect #StupidNike twitter.com/WillJAG50/stat…

— Will Jaggers (@WillJAG50) March 18, 2013

Too bad this is a pic of Michael Kidd Gilchrist in an Illini uniform? RT @nikebasketball: Bring The ‘Nois. twitter.com/nikebasketball…

— Jay Lee (@jay_lee32) March 18, 2013

Here’s a look at the original photo (via Twitter):

And here’s a compilation of the Nike ads (via @steakNstiffarms):

What do you think about this move, Gamedayr Nation? Should Nike have tried harder to find athletes from each team, or is this simply fans looking to far into a campaign?

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