Oregon State unveils new logo and uniforms in major re-branding effort [Gallery]

oregonstategamedayr | March 4, 2013 at 9:53 pm | 11 Comments

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The Oregon State Beavers shocked the Pac-12 by finishing with nine wins after being picked to finish near the bottom of the conference in 2012.

On Monday night, the athletic program continued its development into a premiere program in holding a special, exclusive event hosted by Lamar Hurd in the school’s Alumni Center.

The former Beavers basketball star and current Pac-12 announcer unveiled an entirely new logo and new uniforms to go with them.

The program’s hated in-state rival, Oregon, has long been known as one of the “coolest” college football brands in the nation. Nike developed an extremely close relationship with the Ducks over the years and the program’s constant stream of new jersey and helmet combinations helped former coach Chip Kelly recruit some of the most elite athletes in the country.

[ReBeaved: The fans react to the new designs]

According to the Beavers’ leading decision-makers, the partnership with Nike and the total re-branding effort is “recruiting, recruiting and recruiting.” Again, it worked for Oregon.

As for Nike, the Oregon-based company chose to support both in-state schools in working with Oregon State on this massive re-branding effort.

The company unveiled black, white and bronze-orange jerseys for all sports, not simply football and basketball. An entirely new lettering scheme, a modernized, sleeker logo with larger teeth and even plaid will be used at all Beavers games as well. The dominant colors (orange, white or black) of each respective jersey are supported by stripes of the other two on both the shoulders and in the middle of the team’s football helmets.

Here’s what Nike had to say about the redesigns in a press release:

The new Beaver logo features clean, contemporary lines and a modern, confident and timeless graphic structure. The logo accurately reflects the essence of Oregon State Athletics – Heritage, Strength, Victory, United, Innovation, Tenacity, Dedication and Integrity. Through these brand identity updates, Oregon State creates separation and distinction in the marketplace while respecting the past and representing the future.

Yes, it even says “Hip hip, hooray” on the socks.