Cue the 13-year-old in us all.
Whoever designed this Esurance billboard seems to have made a booboo. Or shall we say, pulled a dick move?
— Sharlene King (@typodactyl) September 3, 2014
Twitter user @typodactyl first spotted the error.
Deadspin points out that the “dick” actually means “click.” Click it or dick it? I mean, that doesn’t not make sense. Think about it for a minute.
Anyways, this dick billboard in Chicago has been removed, but not before Esurance received some solid marketing out of it. In all honesty, we never would have been talking about it otherwise.
Cheers to the Internet’s ability to spot any and all fails in this world.