Atlanta Hawks’ Nicolas Cage Pump Up Video Isn’t That Sad

The cat is out of the bag: the Atlanta Hawks use a Nicolas Cage montage to pump up crowds at home games. To outsiders, it may seem strange; to those in the know, well it explains so much.

Allow me to take you on a trip down memory lane. In 2010 I was strolling through the Dogwood Festival in Piedmont Park, when some eager marketing intern bounced up to me with hopeful eyes.

“Free tickets to tomorrow’s Hawks game! All you have to do is go to this website!”

Not really an odd giveaway if this was, say, November or December. However, considering that the festival takes place in April, and the Hawks were in round one of the NBA playoffs, things were awkward. Are you sure, buddy?

“Yep yep yep! Just go on the site. First 500 people get a free towel to wave!”

Sure enough, the kid was right, and the tickets were legit. I landed decent upper deck seats to a playoff game, was part of a half-capcity crowd, and got a rally towel all by taking some random card at a festival.

Is this Nic Cage thing weird? Definitely. Is it sad? Hell, it’s no worse than giving away free playoff tickets for a team that won 53 games in the regular season.

Make some noise.