JCPenney is watching the Super Bowl drunk on Twitter

JCPenney is apparently celebrating the Super Bowl like any regular American, with a lot of booze.

And just in case you were wondering, Macy’s wasn’t behind this.

***UPDATE***

It turns out JCPenney wasn’t drunk tweeting. They were just wearing mittens.

And the fad caught on quickly.

[Thanks to College Spun for the drinking tip]