The New York Knicks are set to unveil a new set of orange uniforms, but with a unique marketing twist. Instead of putting the orange threads online or in Sports Authorities across the boroughs, the franchise will only sell the alternates in their home arena, Madison Square Garden.
The jerseys will be sold exclusively at the “New MSG Store.”
Live-game ticket sales have been down in all sports for a myriad of reasons. It will be interesting to see if this sort of limited apparel line succeeds in bringing more fans into the arena.
— KnicksTape17 (@KnicksTape17) October 23, 2013