Arby’s wins Pharrell’s ‘Mountain’ hat eBay auction in genius marketing campaign

In one of the better marketing moves I’ve seen, Arby’s hopped on the pop culture train and capitalized in a big way on Pharrell’s hat. The fast-food chain purchased the hat off of eBay for $44,100. All proceeds from the hat went to the charity From One Hand to Another.

pharrell williams ebay hat auction
Following the closing of the auction, Arby’s dropped the mic on the incredible marketing campaign.