Steve Coburn Stands Firm On Coward Comments In ‘TODAY’ Show Interview

Turns out it wasn’t just the bourbon talking when California Chrome owner Steve Coburn lashed out at select Triple Crown competitors following Saturday’s Belmont Stakes. Coburn held firm on his comments during an interview with the “TODAY” show on Sunday morning. The language is more measured, but the sentiments are the same: horses who don’t run all three races take the coward’s way out .

On a side note, Coburn has taken a page from some of the great owners in sports (Cuban, Steinbrenner, etc.) by shifting the narrative to himself. Talk today is not about Chrome’s disappointing finish, or even Tonalist’s victory; it’s about Coburn. He’s pushing an agenda, all while shielding his investment from criticism. It’s a savvy business move by the Dumbass Partner.