In an interesting, entrepreneurial move, the University of Alabama has decided to sell naming rights for nearly facility and room in its athletics department. From lockers (for every sport, including cheerleading), to Nick Saban’s office, to the court at Coleman Coliseum, everything has a price.
According to AL.com, there is a sliding scale for pricing. For example, Saban’s office is going for a cool $1 million, whereas the basketball court runs for $10 million. Even the Mal Moore Athletic Facility’s rotunda is for sale ($250,000).
The university views the move as a way to finance its facilities, and ensure that Mal Moore remains one of the top complexes in the country.
“This is important to athletics to continue to have the facilities that they have,” UA President Judy Bonner told the trustees.
There was reluctance by some trustees, who urged that cautious oversight be used, and that the program doesn’t jump at the site of just any check.
“Someone could create some mischief,” trustee Finis St. John IV said. “We don’t need to have it as a price list. There needs to be some level of approval on this and on the naming rights, that they be appropriate.”
St. John’s concerns surely address some deep-pocketed Auburn alumnus trying to pull a fast one, or a less-than-reputable company branding itself alongside the university. However, for the ‘Bama fans with extra capital, this is an exciting new way to support Tide athletics.