Skittles knows the way to Ben McLemore’s stomach. The Sacramento Kings guard received a colorful treat in the mail recently that Marshawn Lynch knows a thing or two about.
— Ben McLemore (@BenMcLemore) June 5, 2014
Skittles clearly had their marketing game face on. McLemore posted the below photo to Instagram on June 1st with his “1st love.” It didn’t take long for the candy company to capitalize off of it.
Just like that, without hardly spending a dime, Skittles pushed further into the sports industry.