Cottonelle, give your social media manager a raise. For the ability to fold LeBron James, toilet paper and brand loyalty into a 140 character tweet is truly a special talent.
LeBron James is returning to Cleveland. Lesson: Stick with what works, like Cottonelle TP and Flushable Wipes
— Cottonelle (@cottonelle) July 11, 2014
And that, right there, is how you pimp social media marketing.
[h/t to Guyism for being keen on the Cottonelle Twitter feed]