Did the Edmonton Oilers succeed by failing? Perhaps. We wouldn’t be talking about this Under Armour advertisement if it was posted properly. But that’s the beauty of the company’s logo: it works upside-down, right-side up, backwards and forwards.
The Oilers can’t even do advertising properly. pic.twitter.com/n7zKKFIrLa
— Pete Blackburn (@PeteBlackburn) March 21, 2014