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Home | Lifestyle | Sports Biz |

Kobe Bryant Jumps In On The Hydration Debate To Plug His Product

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Cred: Bob Donnan-USA TODAY Sports

Kobe Bryant was in attack mode on Friday following Game 1 of the NBA Finals. With national discussion centered on LeBron James, cramps, and the great hydration debate, Kobayashi jumped right in, seizing the day to plug his sponsor Body Armor.

Pro and college players should be allowed to CHOOSE what sports drink hydrates them the best and not be FORCED to drink LEAGUE SPONSORS.#AthletesChoice 2 much on the line for cramping#UpgradeYourSportsDrink @drinkbodyarmor#AthletesFirst

A shot at the establishment while also pushing product? Well played, Mamba.

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