Tony Stewart is eastbound and down in Smokey and the Bandit commercial

Junior dropping selfies from coast to coast; Gordon nailing a fantastic Jackass-esque commercial; and now this “Smokey and the Bandit” spot from Tony Stewart: NASCAR drivers have stepped up the marketing game in 2014.

Below is Smoke doing his best Burt Reynolds impression, all the way down to the sexy ’70s stache. This one’s an attention getter.