Sports Illustrated swimsuit models make beautiful airline safety video

Air New Zealand does it proper. In honor of the Sports Illustrated Swimsuit Issue’s 50th anniversary, the Kiwi airline teamed with some supermodels to make a beautiful video about airline safety.

This isn’t the first clever safety video Air New Zealand has put out. In 2012 they ran a viral Middle Earth-themed clip during flights.

Looks like there’s more than one way to capture people’s attention.