AXE rolled out a new “Make Love, Not War” campaign for Super Bowl XLVIII on Sunday. Part of the company’s campaign is a social media push utilizing “#KissForPeace.” AXE enlisted the services of college football’s most famous couple from the last several years, Alabama quarterback AJ McCarron and supermodel Katherine Webb, to endorse the campaign.
McCarron and Webb tweeted out photos of them kissing one another on Sunday night.
— AJ McCarron (@10AJMcCarron) February 3, 2014
— Katherine Webb (@_KatherineWebb) February 3, 2014
The two also made the jumbotron in Times Square as part of the advertisement.
— AXE (@AXE) February 3, 2014
Somewhere, Brent Musburger is jealous.
[Thanks to College Spun for the hat tip]