Would you give a teenager a contract in the range of $140 to $180 million just to wear your shoes? Nike or adidas may do just that.
Freshman superstar Andrew Wiggins will be wearing adidas during his time at Kansas. Once he jumps to the NBA, however, the shoes he rocks will likely be determined by the highest bidder.
The competition to see which company he chooses is already heating up, and he has not even played his first college game for the Jayhawks. This, of course, in spite of the fact that no companies can legally speak with Wiggins until he declares for the 2014 NBA Draft. He could stay in school longer, but his departure is already seen as a foregone conclusion – he’ll likely be the No. 1 pick.
At that point, the race for the rights to his feet will be on, but which company might already have the leg up?
“(Adidas) is easily the front-runner, 100 percent,” Rich Lopez, the publisher of the popular sneaker website KixandtheCity.com, told Jared Zwerling of Bleacher Report.
Adidas is reportedly willing to put together an offer that would pale in comparison to the seven-year, $93 million deal Nike gave Lebron James as a rookie.
“From what I’m hearing, (Adidas) is really high on him,” an industry source said. “I’ve heard a range for sure, from like $140 to $180 million for like 10 years. That’s a big deal for a kid coming out of school because most rookie deals are probably like four years.”
Nike, of course, is never one to be deterred by price when it comes to bringing in star power.
“I’m hearing from people at Kansas that he’s got a $180 million offer supposedly coming from Adidas,” a source close to Wiggins’ inner circle again told Zwerling. “But I also heard that Nike is going to match anything.”
Like Mars Blackmon once said, “It’s gotta be the shoes.”