Welcome back, Charlotte Hornets. On Saturday, Dec. 21, the organization unveiled the new logos and branding the team will utilize starting in 2014-15.
Earlier in the year, fans started a “Bring Back The Buzz” campaign in an effort to get Charlotte to switch from the Bobcats back to the Hornets. It paid off, as the team will drop Bobcats altogether following this season.
It was important for the organization to connect the past with the future. Former mascot Hugo will return with the new brand identity, however, he’s been given a modern makeover. Charlotte Bobcats COO Fred Whitfield stated the following in a press release:
“The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with our fans. We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.”
“We recognize the heritage behind the original logo and our goal was to connect to the past but also include elements of an evolution. With that in mind, we are thrilled to be able to bring Hugo back as our mascot. We realize all he meant to the city and our fans and we’re excited to re-introduce him this offseason.”
Charlotte released a slew of new logos and branding. First, a look at the primary logo.
Following are the secondary logos, starting with the new look for Hugo.