The Creighton Bluejays, with a full re-branding effort, are ready for their Big East close-up.
Nestled into the heart of Nebraska, Creighton is not exactly an East Coast school. However, divisional realignment can be a funny thing, and the Bluejays came out of it as huge winners in joining the re-built Big East – a conference now focused on basketball. Xavier and Butler also made the jump along with Creighton. The three programs will be playing nationally televised conference games against the likes of Georgetown and Marquette.
Those traditional powers will be facing Creighton on a beautifully redesigned new court – complete with the Bluejays’ rebranded logo in the middle.
The Omaha World-Herald details the design process:
“We engaged a few different design firms,” said Mark Burgers, a Creighton associate athletic director. “It was exciting to see the different looks that people gave us. It was all the way across the board, from being very historical to very futuristic. We felt like this one was a good balance of both.”
Burgers said the rebranding committee, which was made up of people from all factions of the university, felt incorporating the letter “C” into the main logo was important.
“If you look at other Big East schools, Villanova has the ‘V’ and Xavier as the ‘X’ for its logo,” Burgers said. “We also liked the look of the Bluejay — clean and professional. If you look at the statue outside of Morrison Stadium of our traditional mascot, and if you look at the profile, it’s not much different than the one we selected in the end. It kind of ties us back to our roots while having a new look in moving forward.”
Lannon said about 100 to 120 people were involved in the process of selecting the new logos.
Thanks to those 100-plus individuals, the program now has the type of court and branding to compete aesthetically with any team in the nation.
Check out the primary and secondary logos in the standalone photos below.
Here is the secondary logo, which is also featured at mid-court of the CenturyLink Center in Omaha.
With superstar senior scorer Doug McDermott ready to lead the way, the Jays should be one of the best teams in the new league, and they’ll be looking good in the process.