VA Tech and Tennessee set to make bank with ‘Battle at Bristol’ payout

The promotion for Virginia Tech’s and Tennessee’s 2016 battle at Bristol Motor Speedway is already in full swing – but the potential dollars have only just begun to rack up.

According to Daniel Uthman of USAToday.com, both the Hokies and Vols are set to make a pretty penny for their groundbreaking neutral site showdown. The speedway can pack in more than 150,000 fans, far more than any college stadium. In fact, Tennessee’s Neyland Stadium is one of the largest in the nation, but its 100,000-plus capacity pales in comparison to Bristol.

In regard to ticket sales, each team will be alloted 40,000 tickets for their respective fan bases. Should they sell out, as expected, that translates to a whopping $4.3 million for each school.

Business Insider’s Cork Gaines reports that such a high amount surpasses the payout of 29 of the 35 bowl games played each year.

Talk about some big-time tailgating.