On Thursday, what has been more than four years in the making was finally made official: Owner Jerry Jones finally found a corporate sponsor to put on the front entrance of his multi-billion-dollar stadium.
AT&T officially became the first stadium naming rights sponsor in Dallas Cowboys history and, according to Dallas Business Journal’s Candace Carlisle, that distinction is not cheap. While nothing has been confirmed as of writing, the deal is speculated to be worth somewhere within the $25 million per year range. That would make it the priciest rights deal in NFL history.
Jones held a press conference on Thursday making the big-time announcement.