Dennis Rodman unveils ‘bad ass’ vodka line

NBA Hall of Fame forward Dennis Rodman unveiled his line of vodka on Thursday. The brand is named after Rodman and carries the tagline “The Original Bad Ass Premium Vodka.”

On the product’s website, the pairing of Rodman and vodka is described as the following:

FIVE CHAMPIONSHIP RINGS. ALL TIME BEST REBOUNDER. INDUCTED INTO THE HALL OF FAME. ON AND OFF THE COURT – ALWAYS A BAD ASS. WELCOME TO THE WORLD OF DENNIS RODMAN. BEING A BAD ASS IS NOT AN ALTERNATIVE, IT’S HUMAN INSTINCT. IDENTITY. LIFE.

IS A SIX TIMES DISTILLED, ALL AMERICAN MADE PREMIUM VODKA TO REALLY GET THE PARTY STARTED! WITH DENNIS RODMAN BEING THE PERFECT REPRESENTATIVE FOR A WILD NIGHT OUT AND A GREAT PARTY, OUR VODKA MAKES SURE YOU WON’T BE DISAPPOINTED WHEN YOU’RE LIVING IT UP!

Rodman has been in the news during the past year for his attempts to broker peace between the United States and North Korea. According to USA Today, Rodman and Kim Jong Un drank from two cases during Rodman’s last trip to North Korea. He one day wants Kim and President Barack Obama to sit down together over a shot of the spirit.

“Everyone knows (President Barack) Obama drinks beer,” Rodman said. “But you know what? I’m pretty sure he does have a cocktail here or there. I’d love to see him with a ‘Bad Ass Vodka’ shot in his hand, toasting to Kim Jong (Un) and me.

“That would be awesome.”

Below is a look at the packaging for Dennis Rodman Vodka.