On Wednesday, the Detroit Pistons announced Motor City Sundays at The Palace in Auburn Hills. The promotion is not simply a name to get fans through the door, but actually something the team is embracing.
So much so, in fact, that the franchise will actually be wearing Motor City jerseys on Sundays for the 2013 season. Detroit unveiled the new look in a pretty sweet video featuring young star Greg Monroe.
Below is the Pistons’ press release, via CBS Sports:
AUBURN HILLS, Mich. – The Detroit Pistons announced today the unveiling of a special uniform that will be worn during 10 game dates throughout the 2013-14 regular season. The navy blue and red uniforms feature “Motor City” across the front and mark the club’s first alternative look since the 2005-06 NBA season. The uniforms are the first of their kind, designed to celebrate the pride and character of metro Detroit while paying homage to the region’s automotive roots.
Fans can place their name on a waiting list to become the first to order a new Motor City jersey by signing up exclusively at www.pistonslr.com. Those registering at the Pistons Locker Room Store website will be entered into a contest where one lucky winner will receive a 10-game weekend ticket package for the upcoming 2013-14 season. Jerseys will be available at all Pistons retail locations in November.
“We are pleased to unveil our new Motor City uniforms and display our pride in the metro Detroit community,” said Dennis Mannion, CEO of Palace Sports & Entertainment and the Detroit Pistons. “When you say Motor City – no matter where you are in the world – everyone knows you are talking about Detroit. We are proud to represent Detroit and hope these uniforms will serve as a source of pride for our fans and this region.”
The Pistons worked in consultation with adidas and the NBA in development of the uniforms. Lettering and numbering style on the jersey is consistent with the team’s current home and away uniforms. To contrast the navy blue and red accents, lettering and numbers on the jerseys and shorts are white with hair-line red and blue trim. The club’s secondary logo appears on the shorts – similar to the primary home and away uniforms.
When the new Motor City jerseys go on sale later this year, they will be available in Greg Monroe, Andre Drummond, new acquisitions Josh Smith and Brandon Jennings, and of course the baller veteran Chauncey Billups.
[H/T: SB Nation]