*UPDATE* Bookstore is selling ‘J-Dub’ No. 5 t-shirts, which screams ‘Jameis Winston’

Photo: Twitter/darrenrovell

Photo: Twitter/Chuckdiesel88

The tension between the NCAA, institutions and players is at an all-time high. Recently, Jay Bilas pointed out that the NCAA was directly marketing players’ names in their online store. Since then, the governing body of collegiate athletics has discontinued the sale of team-related merchandise.

Universities have been making a killing off the sale of jerseys and shirts which coincide with players for quite some time now, and still continue to do so.

Take the shirt you see above, for example. There is a budding rockstar in Tallahassee who is on the verge of sweeping the nation. His name is Jameis Winston. He wears No. 5 for the Seminoles, and this is his first year under center.

Twitter user @Chuckdiesel88 tweeted this photo to Darren Rovell while on a walk through an FSU bookstore. We can’t be sure if it is an official Florida State bookstore. Our guess is that it’s an off-campus store.

*UPDATE* 5:40 p.m., Tuesday, Sept. 17

The shirt company selling these tees is Smack Apparel, not FSU or the NCAA (thanks to gatornaught88 for the tip).

Do you think third-party companies should be able to make money off of a player’s likeness? Sound off in the comments below!