Illinois, what are you doing with this Valentine’s Day advertisement for the Penn State game?

This one’s a head scratcher. Maybe Illinois has been locked in a basement the past year, or to busy trying to figure out what their new logo is going to look like.

Who the heck really knows what they’ve been up to, because this advertisement for the Valentine’s Day game against Penn State is very questionable.

We understand that’s head coach John Groce and his son. But shirtless with the tagline, “No matter who’s your valentine” is just a naive move on the marketing department.

h/t Deadspin

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  • SB

    that is a father and son.