Baltimore Ravens receiver/returner Jacoby Jones was one of the most money players in the Super Bowl on Sunday night. First, Jones caught a touchdown pass in the biggest game of his life. However, he earned a place in the record books when he became the first player in the game’s illustrious history to receive a score and return one when he ran a kickoff 109 yards to paydirt to open the second half against the San Francisco 49ers.
While Jones’ celebratory homage to teammate and retiring linebacker Ray Lewis sent nearly the entire city of Baltimore into an absolute frenzy, there was a very small group of Ravens fans distraught at the spectacular touchdown run.
Gardiner’s Furniture in Batimore, for the third year in a row, ran a promotion stating that if the Ravens returned a kickoff for a touchdown to open either half, all furniture bought between Jan. 31 and 3 p.m. on game day would be on the house, aka FREE.
While folks had been under the impression that such a play had not taken place in more than fifty years, according to Bush League Chronicle, Gardiner’s should not have tempted fate.
Because with Jones’ huge run, theirs was sealed.
Even worse, Devin Hester returned the opening kickoff 92 yards for a touchdown against the Indianapolis Colts way back in the not-too-distant history of 2007 — so perhaps such a play is just a tad more common than the folks over at Gardiner’s would have believed.
In all, the store lost out on more than $600,000 in income. Luckily, however, they took out an insurance policy prior to the game.
“It’s great for the Ravens, great for our customers and great for Gardiners,” marketing manager Kasee Lehrl said.
Yes, this promotion was great for the Ravens as well as for all the folks who scored themselves thousands of dollars worth of free couches, chairs, tables and whatever else with Jones’ huge scoring run.
However, we might be able to make an argument that it wasn’t quite so great for Gardiners.
Wonder what the promo is going to be next year?
- If the Ravens recover an onside kick in any quarter but the fourth.
- If any Harbaugh punches another one in the face.
- Free furniture for those who correctly guess which Harbaugh son is the most loved.
- Ray Lewis can’t help himself and sprints onto the field with tears streaming down his face — after retiring.
- Joe Flacco ever manages to put together a three touchdown, zero interception game again — careful, this one may actually happen.