Arizona Diamondbacks introduce Luchador as new mascot, this is not a joke people

Photo via Arizona Diamondbacks/Twitter

Photo via Arizona Diamondbacks/Twitter

This is happening. First appearing in a game last season, the Luchador has officially been introduced as an Arizona Diamondbacks mascot.

This bilingual BAMF serves as an ode to the state of Arizona’s Hispanic culture, but make no mistake: The guy can rake. The D-Backs have launched a Chuck Norris/Dos Equis Guy-esque advertising campaign for the Luchador, and fans can get into the spirit as well on July 27.

Photo via MLB/Twitter

Photo via MLB/Twitter