Mark Cuban gives $100K grant to SMU to study the science behind ‘flopping’

Matthew Emmons-USA TODAY Sports

Matthew Emmons-USA TODAY Sports

Mark Cuban may be known primarily as the owner of the NBA’s Dallas Mavericks, but his most notable accomplishment is hitting it big during the dot-com boom.

As one of the most noticeable, if not annoying, owners in the league, he attends virtually every home game and even a lot of away games. Over the course of his ownership, Cuban has had many tiffs with the league office and David Stern, the commissioner, because of what he believes to be a dramatic increase in “flopping” during games. He feels so strongly about it that he is teaming up with SMU biomechanics experts to prove that there are a number of NBA players who flop and that some are blatantly worse than others.

One of his companies, Radical Hoops Ltd., recently awarded a grant of more than $100,000 to fund the 18-month research study at SMU, Dallas.

“The issues of collisional forces, balance and control in these types of athletic settings are largely uninvestigated,” said SMU biomechanics expert Peter G. Weyand, who leads the research team. “There has been a lot of research into balance and falls in the elderly, but relatively little on active adults and athletes. …

“It may be possible to enhance video reviews by adding a scientific element, but we won’t know this until we have the data from this study in hand.”

Perhaps Cuban should think about flying Vlade Divac, a notorious flopper in his day, out to Dallas for some collisional force testing as well.

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