The attack on The Worldwide Leader in Sports continues. ESPN reported shockingly low ratings in their most recent quarterly report after being forced to lay off hundreds of employees a few months ago.
Now, the media conglomerate is set to lose one of the nation’s most marketable avenues for viewership, NASCAR, to a rival station.
The league is set to announce that it will be switching its broadcasting rights package from ESPN to NBC in a rare move for any sport.
Wow! RT @dkaplansbj NASCAR announcing at 3 PM to leave ESPN for NBC. Rare sport to migrate from all cable back to broadcast
— GuysGirl (@GuysGirl) July 23, 2013
With Fox Sports 1, set to launch in mid-August, having already sealed up a television rights deal with the new Big East, and NBC obviously coming on strong, ESPN is having its control of the market share chipped away.
Hopefully, they find some more sports to broadcast to fill the empty time slots – any more Skip Bayless debates and the whole world will tune out (but that’s just one humble blogger’s opinion, of course).