New renderings unveiled for Atlanta Falcons $1 Billion stadium

The Altanta Falcons have released new renderings for their $1 Billion stadium in downtown Atlanta. In an interview with WSBTV in Atlanta, Falcons owner Arthur Blank discussed the design process behind the lavish new stadium.

“We did polling in Atlanta. Most of our fans prefer an open air stadium. My charge to the design team is that everything has to be viewed through the filter of the fans.”

Blank has been involved in every aspect of the stadium’s design, and expects it to be a world-class experience. It will have amenities found in no other stadium, such as retractable windows for an open-air concourse, skybridge over the end zone, and stadium walls that capture and reflect light.

The team will require season ticket holders to purchase personal seating licenses (PSLs), and will sell the naming rights to the stadium.

“We’ll have sponsor partners in the four corners of the stadium. We’ll have sponsorships throughout the building, various ways to offset some of the cost,” Blank said.

Despite Atlanta having many well-established architecture firms, the job was outsourced to a Kansas City firm, 360 Architecture. Although the firm is based outside of Atlanta, it still respects the city’s aesthetics. There will be a large window overlooking downtown Atlanta, as the stadium shines like a beacon on the hill.

Even the most jaded Atlantans and sports fans can’t help but acknowledge the new stadium’s beauty.

Here are a few photo renderings, courtesy of

new atlanta stadium rendering 1

new atlanta stadium rendering 2

new atlanta stadium rendering