Now we know why college football teams increasingly look to play out-of-conference, neutral-site showdowns: the almighty dollar.
According to the Milwaukee Journal-Sentinel, the Green Bay Packers will pay Wisconsin $3 million in exchange for rights to the Badgers’ 2016 Lambeau Feld showdown versus the SEC’s LSU Tigers.
The Badgers and Tigers are set to face off in Houston’s Reliant Stadium in 2014, and then at the Packers’ Lambeau in 2016. The 2016 showdown will be managed by the Packers. In return, the franchise will collect game day revenue from what is expected to be a sellout.
Wisconsin has never played a game in Lambeau, and the Pack, “shall arrange for and pay all costs associated with Lambeau Field as required for the event (including but not limited to, leasing Lambeau Field, paying all officials, etc.).”
In regard to tickets, the Badgers will receive at least 40,000 tickets from the Packers. 300 tickets will be given to players’ families for free, 475 will go to the UW band, and 7,500 will be provided to students at a discounted rate. The remaining tickets will be sold as general admission seating where, presumably, Green Bay will make a killing.
For the purposes of broadcast rights, the contest will be considered a Wisconsin home game. However, such is not the case for ticket sales. Season ticket holders to Badgers games in Camp Randall Stadium will have to pay general admission price for tickets.