Peyton Manning provided Omaha, Nebraska with some fantastic marketing during Sunday night’s Denver-San Diego game, free of charge. He was heard several times calling “Omaha” at the line of scrimmage in what is likely a signal for his offensive line.
Eventually, @VisitOmaha had no choice but to thank Manning for all of the love he gave them throughout the course of the afternoon.
— Official Omaha Info (@VisitOmaha) January 12, 2014
Take note social media directors around the country. This is exactly how you capitalize on trending topics.