The term “new media” has shot just a bit too far forward for the old-school mentality pervading NFL locker rooms. Big dudes are still going to walk around everywhere, butt naked if they so please, only now that skin can go viral in an instant.
Of course, we’d generally expect a blog to release such a photo. The bad boy above, however, comes directly from the official Miami Dolphins Twitter account. Give it a look, you’ll catch onto exactly what the Dolphins missed.
And that, ladies and gents, is what we in new media call a #fail.