According to NHL.com, the Dallas Stars announced that the franchise would be unveiling a completely revamped logo and uniform design at a press conference on June 4.
However, an early post to the team’s official cell phone app wound up leaking the new look early. Thanks to the power of the ole’ interwebs, the team’s new primary and secondary logos (the left above is primary, while the roundel to the right is the secondary) has been spread like wildfire since the iPhone app’s wallpaper was taken down on Friday morning.
The wallpaper below was originally spotted and tweeted by @DamnOldNylon. Upon further investigation, SportsLogos.net believes that the logos are 100-percent accurate and will be what is displayed during the June 4 press conference.
If what SportsLogos.net is saying is true, then the franchise would be going with a completely gold- or yellow-free logo for the very first time. Gold or yellow has been a part of the franchise’s logo since it was the Minnesota North Stars in 1967.
Take a closer look at each of the new logos below, as well as a timeline of the various stages of the franchise’s designs as they have evolved through the years.
Below is the presumed primary logo. It is a simple design that owner Tom Gaglardi, back in a January press conference, stated he was hoping would look iconic.
“What I wanted for this franchise was a logo and a look and a crest that when you look at it has timeless, original-six, vintage, classic qualities to it, and that’s been the theme of what we’ve been pursuing,” Gaglardi told us in January.
This is the secondary logo, a roundel that is becoming all the vogue in the NHL these days. Presumably, it will be gracing the shoulders of Stars players in 2013-14.
Finally, SportsLogos.net went to the trouble of chronicling the Stars’ logo designs through the years, from the franchise’s early days in Minnesota to what is potentially going to be Dallas’ look of the future.
What do you think of the new look? Stylish and bold, or not enough of an homage to the green and gold look of yesteryear?