When the Tampa Bay Buccaneers first came into existence, the franchise unveiled crazy-bright orange – almost creamsicle-colored – and white jerseys. The franchise’s logo was an actual Buccaneer, which is legit. Except for the fact that he was bright orange as well.
It all had to go, but what would the team do in order to revamp its dated branding?
Below is the final, pewter look the franchise wound up going with. However, it’s is pretty interesting to see all the ideas that wound up on the cutting room floor. Above is a photo of several of the logos that never made it out of the initial stages of planning. From the various looks we can plainly see that the team was always planning on moving away from a person as its logo and towards a more ubiquitous “pirate” look. The team also was looking to dump the bright orange, but it did not know what color scheme to go with at first.
The flag was also a “maybe” until it made it onto the final logo. There are several design attempts with various-sized skulls and swords that do not have the flag at all.
Compare the designs that were not supposed to see the light of day with the logo the team uses now, as well as with the old-school look at the bottom of the page.