Someone let Bill Walton know there’s some pretty big news in the ever-evolving process of melding hippies and sports into one big world of greatness. According to the New York Times, the massive film, music, and interactive festival South by Southwest will be adding a three-day sports component to its increasing cadre of interests.
Set to be known as SXsports, it will run from March 7 to March 9 next year. As it will be so new, the project is not going to be a stand-alone endeavor, but rather run in conjunction with existing film and interactive programs – as of now, there will not be any live sporting events.
Rebecca Feferman, a festival programmer who will supervise the sports track, cannot afford to look that far ahead at the moment.
“We’re taking it one day at a time. We see the potential in the sports area.”
Instead of live events, SXSW is planning on showing sports-related films and documentaries, as well as bring in guest speakers. Bill Simmons has been announced as a future presenter, as well as Nate Silver and Peter Guber.
Obviously, we here at Gamedayr love sports – it’s just what we do, plain and simple. That being said, the intermingling of sports, culture and music in our society cannot be overstated. Rapper Drake was just named a Global Ambassador for his native team, the Toronto Raptors. He will help bring swagger to the team’s planned re-branding over the next two years.
Jay-Z is now a sports agent after owning a piece of the Brooklyn Nets. He was instrumental in the process of moving the organization from New Jersey, getting the club into the billion-dollar Barclays Center and redesigning the logos.
Rappers and singers want to be athletes – Kenny Chesney has made appearances at and played in NFL practices. Garth Brooks used to be a regular at baseball training camps. Of course, athletes want to be rappers and singers (Shaq Fu, anyone?).
What SXSW is doing strikes us as a logical progression of the thought behind the culture we as a society have created: The clothes, the music, everything.
Now the festival is set to bring it together for three days. Little did any of us realize that it has all been connected all along.