The power of the 12th Man is strong. In anticipation of Seattle’s NFC Championship Game against San Francisco, Starbucks will be selling coffee to fans wearing Seahawks colors for only $0.12. All Washington based stores will offer the “Blue Friday” promotion on Friday, Jan. 17.
Fuel your day for less than a quarter and support your favorite team? It sounds like Starbucks is finding a way to the 12th Man’s heart.
Following is the event’s description from Starbucks’ website:
While the Seattle Seahawks have home-field advantage for Sunday’s NFC Championship Game, their fans have home-state advantage in more than 400 Starbucks stores in Washington.
To celebrate the spirit of 12s (a nickname for Seahawks fans everywhere), Starbucks is offering tall brewed coffee for 12 cents to customers wearing Seahawks colors on Blue Friday, January 17, 2014 at company-operated stores and participating licensed stores.
Starbucks partners will join in the fun by wearing Seahawks colors all day.
Starbucks is proud to partner with the Seattle Seahawks, from fueling fans with coffee at CenturyLink Field, to working with Coach Pete Carroll to raise funds for A Better Seattle. Recently, Coach Carroll and several Seahawks players served as guest baristas at several Western Washington Starbucks locations, wearing the green apron while serving hundreds of customers and fans.
Texas A&M fans everywhere will likely be boycotting Starbucks for the rest of eternity.
Your move, San Francisco-based companies.
[Thanks to CBS Sports for the hat tip]