College football players are not allowed to make a dime off of their names, likenesses, or jerseys (as we have all seen in the case of Johnny “Hancock” Manziel). After the NCAA was called out for doing so by ESPN analyst Jay Bilas, the governing body of intercollegiate athletics has even stopped selling jerseys and merchandise.
In fact, the situation is getting so tense that the NCAA, along with several of the nation’s power conferences, will not be lending their branding to future EA Sports video games for fear of facing litigation beyond the Ed O’Bannon vs. NCAA case.
So why is Under Armour allowed to do it? The maroon shirt below features a No. 7 with the letters “DE” below it. Seeing as Under Armour is the official supplier of South Carolina athletics, and superstar defensive end (“DE,” get it? You definitely get it) Jadeveon Clowney wears No. 7, we’re thinking this may just be too coincidental to be ignored.