Jay-Z is changing the way the sports agency game is played, and New York Giants slot receiver Victor Cruz wants in. The salsa-dancing star definitely understands the profitability in making oneself a marketable public figure, and he also understands that very few people have done it better, and on such an international scale, than the one and only Sean Carter.
Thus, first, Cruz left his former agent and recently signed with CAA, the sports agency currently affiliated with Jay-Z’s newly formed group, Roc Nation Sports.
[Related: Full details on the launching of Roc Nation]
As hinted at, Cruz did not sign simply because he believes Jay-Z and his team can get the wideout the biggest possible contract. Instead, according to Yahoo! Sports, Cruz signed with the rap mogul because he is excited for the marketing opportunities Jay-Z can provide.
Thus, he also wants to stay in New York City.
“[Cruz] has told at least two people that he plans to stay with the Giants long-term … [because he] wants to take advantage of the business and marketing opportunities he envisions with Roc Nation, the marketing company Jay-Z … founded.”
The football career for the average player is roughly three years. That means by the time a player is 25 or older, he is already looking for new employment. Yes, the money made while playing is lucrative, to say the least, but these young men are forced to try to get as much as they can as fast as they can, or else be caught on the outside looking in, with no job and no savings.
If Jay-Z can provide Cruz with the type of branding necessary, Cruz could wind up salsa-dancing all the way to the bank.
As for the man hoping to throw him some touchdown passes next season, Eli Manning doesn’t care about moguls and the rap game, he just wants Cruz back in a Giants uniform.
“I check the papers every morning to make sure no one else has offered him a contract. It is nerve-racking though,” Manning said recently. “He is anxious. I know he has been dealing with this contract issue for a long time. I know he wants it just settled and wants to get back to playing football and just worrying about that … If the Giants want to work something out, I am always up for listening and figuring out what I can do to help the cause.”