Nike recently held a contest for children, ages 5-12, to design the next t-shirt for its LeBron James line. The winning design was selected by the King himself.
An 11-year-old young man by the name Rahul won the contest. His shirt is relatively simple in design, with a good amount of subtext. He quotes the Miami Heat “Welcome Party,” riffed off last year’s “Earned Not Given” shirts, and even drew James’ logo with Nike shoes hidden in it.
With greater focus being paid to the sciences ever year, it’s nice to see Nike and James champion the arts. It’s also a fun way for the game’s best player to interact with his young fans.