Welcome to the Haterade Cooler. What happens in the Cooler, stays in the Cooler.
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If you looked up the Big 12 in a dictionary, you might very well find a definition that states, “striving to be as good as the SEC.” In fact, you actually might find that next to every conference definition.
I personally would have left Charlie Weis out of the commercial. Last time I checked, he could barely stand at all, and if you’re going to promote the strong standing of the conference, doesn’t it seem odd to include a man that hugged a water cooler all last season?
Oklahoma State head coach Mike Gundy probably should have told the conference, “I’m a man, I’m 40,” rather than partaking in the corniest part of the entire commercial.