“Hook ‘em Horns” is both the slogan and hand gesture of The University of Texas at Austin.
The gesture is meant to approximate the shape of the head and horns of the UT mascot, the Texas longhorn Bevo. The expression is made by extending the index and pinky fingers while grasping the second and third fingers with the thumb. The sign is often seen at sporting events during the playing of the school song, “The Eyes of Texas,” and during the playing of the fight song, “Texas Fight“. The Hook ‘em Horns hand meme is one of the most recognized hand signals of all American universities.
In an attempt to insult, rivals of the Longhorns often express an inverted variant of the Horns, with the thumb pointed outward.
Harley Clark introduced the Hook ‘em Horns sign in 1955. Clark was a member of the Texas Cowboys and head cheerleader at the university. The introduction of the hand signal was during a pep rally for the Texas Longhorn vs. TCU football game.