NAILED IT! Papa Johns uses John Calipari for 2013 NCAA Tournament pizza promotion

The powerhouse Kentucky Wildcats were left out of the Big Dance and forced to play their postseason basketball in the NIT. In embarrassing fashion, Kentucky was bounced out of the first round of the NIT by Robert Morris on Tuesday night.

Big Blue Nation is not only down and out, but they are getting kicked in the stomach at the same time.

[Related: 10 crazy facts about Kentucky’s loss to Robert Morris]

We’re not quite sure what rock Papa Johns’ marketing department has been hiding under, but it must be a dark and quiet place.

This is the pizza company’s March Madness pizza promotional ad, featuring Papa John, Jim Nantz, and — wait for it — Kentucky head coach John Calipari.

Nike was recently called out for using former Kentucky player Michael Kidd Gilchrist across several team’s Tournament campaigns, and now it seems like some spirit in the universe won’t let the ‘Cats bow out of March Madness.

All we can simply say is: Papa Johns, you NAILED IT!

WHOOPS: Papa Johns picks Calipari for its tournament pizza promotion… (H/T @djcarey83)

— darren rovell (@darrenrovell) March 20, 2013

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